Digital Asset Management (DAM)
Digital Asset Management (DAM) involves the practices and technologies that allow for the organization, storage, retrieval, and management of digital assets like photographs, videos, audio files, and documents. DAM systems are essential for businesses and organizations to efficiently manage their digital content lifecycle, from creation to storage, access, and distribution. By centralizing digital assets in a searchable repository, DAM solutions improve operational efficiency, ensure brand consistency, and enable collaboration across teams and projects.